Celebrity Web Presence CLIENT Rastaphil (World Beat Music) LAUNCHED 2007 Visit The Site "Giant Step have done an amazing job on my web site" - RastaPhil, Musical Artist, co-produced by Mark Wahlberg HIGHLIGHTS * Digital marketing strategy for a musical artist * Official site for Hollywood-managed personality * Exec. producers Mark Walhberg, Eric Weinstein * Single played on HBO's 'Entourage' TV show * Debut album supported by Roots Canada * Site features, music, videos, photos, press, eCommerce * Behind-the-scene at 'Shooter' film by Paramount ABOUT THE PROJECT Phillip Thomas, popularly known as ‘Rasta’ Phil was the mentor, co-producer, and spiritual advisor to many famous musical groups through the 80’s and 90’s, including New Kids on the Block, New Edition, Marky Mark and the Funky Bunch, and more. This talented Trinidadian-born musical genius started his musical career as a popular local DJ in Boston, U.S.A. and soon became a force in the local musical scene. His original talents and positive lyrics became well known both internationally. His creative ideas and talent helped groom many local artists and kept them focused and grounded as they watched Phil developed the local music scene. Phil has also worked with top reggae artists including the […]

Web Presence for Award-Winning Actor / Director CLIENT WALTER ALZA LAUNCHED 2005 Visit The Site "Everybody loves the site! It has been very effective." - Walter Alza, Award-winning Actor / Director HIGHLIGHTS * Official site for award-winnning actor / filmmaker * Positioning for casting, producing, directing roles * Over 250 hours in feature films and television * Co-starred with 50Cent and Terrance Howard * Lead roles in 'Metropia', 'At the Hotel' and more * Rave reviews by all Canadian media outlets * Site features photos, video clips, press, news * Integrated blog allows updating easily * Site exudes a celebrity image ABOUT THE PROJECT Giant Step has launched website for a top Canadian actor. The online engagement included redesigning the official Walter Alza website, with a focus on positioning Alza for casting, producing and directing roles in major television productions and feature films. With the recent release of the movie ‘Get Rich or Die Tryin’’ in which Alza co-starred with 50 Cent and Oscar Nominee Terrance Howard, as well as running a lead role in the 90-episode show  'Metropia' – Alza’s celebrity status is on the rise in the Canadian market and abroad. The challenge was to make sure that […]

Online Karaoke Contest CLIENT Linus Ent. ( True North / Children's Group ) YEAR 2010 Visit The Site HIGHLIGHTS * Social media marketing for children's record * Kids sing over instrumentals * Customizable animated music videos * Live music chart ( based on views / votes ) * Superstar instrumentals sold online/stores * Sold at HMV, Chapters / Indigo and morePROJECT SUMMARY INDUSTRY Music, Entertainment, Media AUDIENCE Preschool, Kids, Parents TECHNOLOGY HTML, Flash, PHP, MySQL DELIVERABLES Website, Karaoke Contest, Content Management System (CMS), User Accounts SERVICES Graphic Design, User Interface (UI), User Experience (UX), Web Design, Web Development, Database Architecture, Content Production, 2D Animation

Youth Magazine: Online Edition CLIENT THE DISH ( acquired by NBC / Universal ) PARTNER TORONTO DISTRICT SCHOOL BOARD LAUNCHED 2006 Visit The Site HIGHLIGHTS * Digital marketing strategy for a print publication * Circulation 22,000 through Toronto high schools * Online community website for teenagers * Photo galleries, video streams, games, contests * Thriving teen sports / culture discussion forum * Company acquired by NBC/Universal Canada * Major advertisers: Reebok, French Connection ABOUT THE PROJECT THE DISH started off as the only private newspaper covering basketball and high school life in Toronto. Written for students by students, THE DISH is all about high school and teenage life. In the summer of 2005, Giant Step was asked to develop the online strategy and deployment for THE DISH. At the time the paper had a circulation of 22,000 printed copies going to all 100+ Toronto high schools every month. THE DISH planned to expand the business by building an online edition that will provide students with more content, an online community, increase the company's advertising revenue and allow THE DISH to become an online re-seller of products and services to the high school demographic (13-19 year old). Giant Step developed a […]

TV / Theatre Ads + Web Presence CLIENT REELWORLD FILM FESTIVAL & FOUNDATION LAUNCHED 2005/6 Visit The Site "I know I can count on Giant Step for a job well done" - Tonya Lee Williams, Founder + President, Reelworld Film Festival & Foundation HIGHLIGHTS * Produced commercials for 2005 Film Festival * Collaboration with Warner Bros. Marketing * 3D animated spots for TV + Theatre * 2005  festival trailer aired on CityTV, CTV, GlobalTV + more * Featured in all 80+ Famous Players movie theaters * Featured before each film during the festival * Aired on the TTC's One Stop Media Network * Part of a larger campaign - posters / events / pr * Best attendance in 5 years - over 10,000 * Designed online experience for 2006 festival ABOUT THE PROJECT ReelWorld is an annual festival celebrating diversity in filmmaking. In 2005 ReelWorld needed a trailer produced to help boost attendance at the festival. Print promotions were already set, and the trailer needed to expand on that vision. The challenge was to create a 30 second TV spot that will attract film fans and sell tickets, on a very tight timeline. In collaboration with the festival's marketing board […]

Collectible Toys Brand | Online Community CLIENT PPI WORLDWIDE / MAGIC BOX INT'L OTHER BRANDS INVOLVED LAUNCHED 2010 + On-Going Additions 2011/12 Visit The Site AWARDS > 2009 Outstanding Achievement winner, Interactive Media Awards > 2010 View Conference (animation) presenter > 2010 Davey Awards - Gold Award winner > 2010 nextMEDIA 'Digital Hot List' finalist > 2011 nextMEDIA/NATPE 'Digital Launch Pad' finalist > 2011 Gold EMPixx Award winner HIGHLIGHTS * #1 best-selling collectible toy in the UK, Spain + more * Distributed in US/Canada by JDNA, in Brazil by Panini * Designed the global web presence, replacing local sites * Strategy and implementation (Web and Social Media) * Created an Online Community for Kids around the brand * Personal pages, avatars, personal collection tracking * Created 5 branded casual games - design and development * 'Gogo's Champion' contest - top scores win prizes * 'Gogo's Director' - a creativity competition for views / votes [ fans post Gogo's videos, photos, comics, character ideas] * Custom CMS and UGC moderation system * Launched the whole platform in 12+ languages * Unique content featured per country / region based on user IP * High web traffic and conversion rates * Many millions […]