Studio79 CLIENT Studio79 LAUNCHED 2018 Logo and retail signage design Web design and development Print collateral design (business cards, letterheads, etc.) Magazine ads (Toronto Life, Annex Gleaner, On the Go) Video production (downtown path and in-store videoboards) Google / Facebook / Instagram ads Email marketing and promotions
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JOTMedical | Clinic Construction Website CLIENT JOTMedical LAUNCHED 2017 Branding adjustments Lead-generation oriented website Search Engine Optimization (SEO) Dental, medical and veterinary clinic construction company
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Website for Marketing Network CLIENT THE CRAETIVE MARKTEING NETWORK / NMBC.TV LAUNCHED 2006/2016
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Website, Video Editing & Platform Design / Dev / Support CLIENT NOVEL TECHNOLOGY INC. LAUNCHED 2016
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Website for Plastic Recycling Machine CLIENT THERMODYNAMIC REPROCESSING LAUNCHED 2016 HIGHLIGHTS * New invention turns plastic and tire waste back into oil, gas and carbon black * WordPress site design and development
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eCommerce Site for Fashion Label CLIENT THE WORTH COLLECTION / KEYORA / SDI LAUNCHED 2008 HIGHLIGHTS * Design and development of eCommerce user interface * Integrated third-party tax, shipping + more * Executed in 3 months from start to finish * This project became a Microsoft Dynamics AX case study >>
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Marketing an Online Security Product CLIENT ARMOR TECHNOLOGIES INC. / CREATIVE MARKETING NETWORK LAUNCHED 2004 Visit The Site HIGHLIGHTS * Marketing Armorware Core - online security tool * Protecting against identity theft on the web * Product market positioning and re-branding * Developed integrated marketing strategy and plan * Campaign creative development for all media * Story-boarding, web design and development * Wrote corporate sales seminar presentations ABOUT THE PROJECT Armor Technology has developed a unique system that safeguards Internet and network users from hostile intrusions. Armorware Core is a new type of anti-virus product. Instead of trying to combat computer viruses and intruders, the system requires users to insert the product CD, turn off their machine, and "Restart with Armorware". The computer then loads into a version of Linux and does not use the hard drive at all. Armoreware Core demands users to keep all of their vital information on a USB key and connects directly to a secure Internet connection safeguarded by Armor Technologies. Most viruses are kept on people's hard drives and triggered when connected to the Internet. By avoiding all contact with the hard drive, Armoreware Core users can be comfortable that no computer viruses or […]
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CLIENT
PARTNERSHIP WITH ZOHAR GROUP & MICHAEL MORRIS
LAUNCHED
2012-on
[custom_button style="btn_large btn_type10" icon="icon-Link" target="_blank" href="http://scoopybags.com"]Visit The Site[/custom_button]
HIGHLIGHTS
* Developed a new consumer product with a plastic bag manufacturer (Zohar Group), and a new concept in pet clean-up bags: "Get a year's supply in just one box!". Shipped right to your door, Scoopy Bags offer the best value on the market, reducing the need to search for bags and travel to the stores. For a limited time, every purchase of a box includes a free Scoopy carrying pouch.
* Brand identity, product packaging design, website, and logistics
* Trade show booths at various pet events including Woofstock, Bark for Life and Purina Dog Walk. 'Official Poop Bag' at the 2013 Winter Woofstock sponsoring poop bag stands throughout the show.
* Developed marketing partnerships with the Canadian Cancer Society's Bark for Life program, Talent Hounds (TV show on the Pet Network), GTAPets.com, Love4Dogs, BarkLoudly and many more.
* Integrated marketing including a 'Pet Comics Contest' using Giant Step's ComicReply online contest platform - upload photos of your pet, add clip-art props, talking bubbles and post a 1-4 frame comics with your pet. The most-voted comics each month win a free box of Super Scoopy clean-up bags (a year's supply in just one box).
* Scoopy bags are also perfect to clean cat litter boxes and lock-in odors from baby diapers.
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Integrated Marketing Campaigns CLIENT CLEAN FREAK PATROL LAUNCHED 2006-7 Visit The Site HIGHLIGHTS * Investment secured to launch a new product * 1000 Shoppers Drug Mart locations * 60M impressions in national ad campaign * IR, Trade, and Consumer marketing * Web, Print, TV, Outdoor, Events, Publicity * Developed corporate marketing strategy * Assisted securing over $2.5M investment * National Shoppers Drug Mart distribution deal * National partnership with Junior Achievement * Trade communications and consumer marketing * Sales kit, trade booths and sales presentations * Interactive children's edu-tainment website * National advertising campaign - 60M impressions * TV, Radio, Internet, and Print ad creative * National publicity through PR and events * Viral web marketing campaign “..an entertaining educational website" - Tim and Bonnie in the Morning, 610AM Radio "..Barbie and GI Joe style electronic playground" - Torontoist.com Clean Freak Patrol is a manufacturer of consumer hygiene products for children, including hand sanitizing gel, soap and wipes. Working with the Creative Marketing Network, Giant Step developed and implemented an overall marketing strategy for the company, which helped secure over $2.5M in venture capital for the company. Extensive prototyping of virtually every aspect of the marketing plan supported the sales […]
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