eCommerce Site for Selling Flags CLIENT INTERNATIONAL INDIGENOUS UNITY FLAG LAUNCHED 2013 HIGHLIGHTS * WordPress / WooCommerce site * Selling a new flag designed to unite indigenous people worldwide

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Collectible Toys Website CLIENT PPI WORLDWIDE (with Disney and Vivid Imaginations) LAUNCHED 2014 Visit The Site HIGHLIGHTS * Developed a custom responsive site for web, tablet and mobile * Interactive product catalog

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Nespresso-Compatible Coffee and Tea Capsules & Machines CLIENT CAFE LAVICA INC. LAUNCHED 2004 Visit The Site HIGHLIGHTS * Designed and developed the brand's website (using Magento eCommerce) * Enhanced the brand identity and general visual design * Produced a powerpoint presentation that led to retail placements

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Integrated Marketing of Super Scoopy: Pet Clean-Up Bags

CLIENT PARTNERSHIP WITH ZOHAR GROUP & MICHAEL MORRIS LAUNCHED 2012-on [custom_button style="btn_large btn_type10" icon="icon-Link" target="_blank" href="http://scoopybags.com"]Visit The Site[/custom_button] HIGHLIGHTS * Developed a new consumer product with a plastic bag manufacturer (Zohar Group), and a new concept in pet clean-up bags: "Get a year's supply in just one box!". Shipped right to your door, Scoopy Bags offer the best value on the market, reducing the need to search for bags and travel to the stores. For a limited time, every purchase of a box includes a free Scoopy carrying pouch. * Brand identity, product packaging design, website, and logistics * Trade show booths at various pet events including Woofstock, Bark for Life and Purina Dog Walk. 'Official Poop Bag' at the 2013 Winter Woofstock sponsoring poop bag stands throughout the show. * Developed marketing partnerships with the Canadian Cancer Society's Bark for Life program, Talent Hounds (TV show on the Pet Network), GTAPets.com, Love4Dogs, BarkLoudly and many more. * Integrated marketing including a 'Pet Comics Contest' using Giant Step's ComicReply online contest platform - upload photos of your pet, add clip-art props, talking bubbles and post a 1-4 frame comics with your pet. The most-voted comics each month win a free box of Super Scoopy clean-up bags (a year's supply in just one box). * Scoopy bags are also perfect to clean cat litter boxes and lock-in odors from baby diapers.  

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Pin-Based Promotion Platform

CLIENT STARTIPZ LAUNCHED 2004 HIGHLIGHTS * Pin-based affiliate promotions marketer * Pins in US/CDN trading cards + other products * Customers enter pin codes to view online content * Celebrity content include John Daly videos * Developed pin-allocation database system ABOUT THE PROJECT Startipz is an integrated marketing promotion vehicle, designed by Star Digital Media Inc. Affiliate promotional materials, such as trading cards, drink packaging and others, urge people to go to the Startipz web site and enter the pin number on the package to see free steaming videos of sports celebrities giving tips about their golf swing, batting, etc. Startipz uses their web site in various promotions around the United States and Canada, and needed support in the design and management of the pin allocation system. Giant Step designed a scale-able architecture for the allocation of pin numbers to each promotion. The system allows for the creation of new promotions of any size, which use pin numbers and apply them automatically for use in the Startipz web site for each particular promotion.

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Canadian Launch of LCD TV Brand CLIENT DiBOSS (CANADA) Inc. LAUNCHED 2007 Visit The Site HIGHLIGHTS * 8th largest LCD TV brand in the world * Canadian launch of a Korean company * Web presence, catalog, service tools * Global leader - 8th largest LCD TV manufacturer * Recently entered the Canadian market * Canadian branding for Korean-based company * Online presence positioning a high-end brand * Consumer electronics web site development * Featuring products, ads, customer support tools ABOUT THE PROJECT DiBOSS is a multinational LCD TV brand, quickly becoming a leader in the digital LCD TV market worldwide. With Manufacturing plants in Asia and Europe, DiBOSS is the 8th largest LCD TV company, with 3 percent of the market worldwide. DiBOSS recently began marketing in Canada and needed a Canadian website to present the DiBOSS brand and products to the Canadian market. Giant Step designed and developed the website for DiBOSS Canada, targeting high-end electronics consumers. The site features all available products, product registration and warranty tracking forms, along with TV and online ads for the LCD TVs. PRESS MarketNews.ca >

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Online Campaign for Mobile Phone Service CLIENT MOBILEMISER LAUNCHED 2006 Visit The Site HIGHLIGHTS * Campaign concept for mobile long-distance plan * Start-up by co-founder of Lavalife Corporation * Collaboration with award-winning art director * Online presence design and development Mobilemiser is a service designed to help mobile phone users save money on long distance phone calls. Mobilemiser is the brainchild of Rasool Vergee, co-founder of Lavalife, North America's first voice and web-based dating service, which sold for $180 million in 2004. The service gives mobile phone users a local number connected directly to the long distance number they call. Once registered in the program, long distance calls are so inexpensive, that customers can consider every call as a local call. Mobilemiser needed a web presence that conveys their message to customers, entice visitors to signup, and connect to the digital registration system for the phone service. In collaboration with award-winning art director Ronnie Napoleon Periera, Giant Step designed the website as a 'calling card' for the service. Since the service is designed for people who want cheaper long distance without the burden of calling cards, the design naturally fit to market the new mobile service. With an original layout, […]

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Integrated Marketing Campaigns CLIENT CLEAN FREAK PATROL LAUNCHED 2006-7 Visit The Site HIGHLIGHTS * Investment secured  to launch a new product * 1000  Shoppers Drug Mart locations * 60M impressions in national ad campaign * IR, Trade, and Consumer marketing * Web, Print, TV, Outdoor, Events, Publicity * Developed corporate marketing strategy * Assisted securing over $2.5M investment * National Shoppers Drug Mart distribution deal * National partnership with Junior Achievement * Trade communications and consumer marketing * Sales kit, trade booths and sales presentations * Interactive children's edu-tainment website * National advertising campaign - 60M impressions * TV, Radio, Internet, and Print ad creative * National publicity through PR and events * Viral web marketing campaign “..an entertaining educational website" - Tim and Bonnie in the Morning, 610AM Radio "..Barbie and GI Joe style electronic playground" - Torontoist.com Clean Freak Patrol is a manufacturer of consumer hygiene products for children, including hand sanitizing gel, soap and wipes. Working with the Creative Marketing Network, Giant Step developed and implemented an overall marketing strategy for the company, which helped secure over $2.5M in venture capital for the company. Extensive prototyping of virtually every aspect of the marketing plan supported the sales […]

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Website Design and Development

CLIENT THORNHILL WOODS SHUL LAUNCHED 2009 [custom_button style="btn_large btn_type10" icon="icon-Link" target="_blank" href="http://www.thwshul.com"]Visit The Site[/custom_button] HIGHLIGHTS * Design logo options * Designed and developed website

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Updated Wordpress Site

CLIENT GEEKSPEAK (for Inner City Angels) LAUNCHED 2013 [custom_button style="btn_large btn_type10" icon="icon-Link" target="_blank" href="http://www.innercityangels.ca"]Visit The Site[/custom_button] HIGHLIGHTS * Updates to Wordpress site * Non-Profit supporting youth through art

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