NEWS / 2005
August 12, 2005
Market Research Recruiter Selects Giant Step for Online Expansion
TORONTO, ON, August 12, 2005 — Open Minds Research Solutions has selected Giant Step to expand their online initiatives with an emphasis on growing their participant database.
For over a decade, Open Minds has provided first-class qualitative research recruiting services to a range of innovative clients. The Open Minds team finds key audiences for focus groups and survey-based market research studies, using outbound telephone calls as the main means of finding participants.
In order to expand its participant database and reach participants from new geographic areas, Open Minds has selected Giant Step to develop an online recruiting strategy for the company. Giant Step will also develop the online solution, market it and measure results, working closely with Open Minds to create a new channel for database growth.
The online initiative will be part of the firm's overall expansion. Recently, the firm has moved into a custom designed boutique-style facility in Oakville, Ontario, that will support in-house focus group analysis using state-of-the-art equipment.
ABOUT GIANT STEP
Giant Step (www.giantstep.ca) helps businesses get the most out of their marketing and corporate communications. By combining business strategy, experience design, and industry-leading technologies, Giant Step delivers innovative and profitable customer experiences through multiple channels including the web, print, television, radio, events and the press.
ABOUT OPEN MINDS RESEARCH SOLUTIONS
Open Minds Research Solutions Inc. (www.openmindsresearch.com) is a market research recruiting company. For over a decade Open Minds has provided first-class qualitative research recruiting services to a range of innovative clients in the publishing and consumer product industries.
MEDIA CONTACT:
Gil Katz
Giant Step Inc.
Telephone: 416-596-0800
Email: gil@giantstep.ca
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