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NEWS / 2006
July 12, 2006
Giant Step Delivers Web 2.0 Marketing Results for Photography Retailer
TORONTO, ON, July 12, 2006 — A year after redesigning photography retailer Just Camera’s website (www.justcameras.com), featuring Web 2.0 marketing tools on the site, website conversion rates are demonstrating significant growth.
For over 30 years, Just Cameras has been a staple photography equipment and service retailer in Mississauga, Ontario. Just Cameras offers a variety of photographic equipment, from cameras to lighting systems, as well as a variety of photo finishing and digital services at their in-house photo lab facility. While larger retailers compete on price, Just Cameras has been involved in the local community over the years through ‘Discover Mississauga’ photo competitions, camera clinics, photography trips and other activities.
In an effort to expand market reach, attract younger customers and increase sales, Just Cameras has partnered with Giant Step, a digital marketing agency in Toronto, to make better use of the company’s web presence. “After analyzing the business and existing marketing efforts, we developed an online strategy for Just Cameras, including Web 2.0 initiatives to the marketing mix” said Eyal Katz, managing partner of Giant Step.
“The ultimate goal was to attract more customers to the store. We knew that Just Cameras’ strengths lies in their superior customer service, knowledge of photography and community outreach. With that in mind, we created an open invitation for website visitors to ask questions regarding products, services and photography in general.” As the staff responds to incoming emails from right behind the counter, answering inquiries and inviting customers to visit the store - many online inquiries lead to store visits and sales!
It’s amazing how many questions are asked by visitors to the site. In the first year of operation, the innovative approach increased the website’s conversion rate from nearly 0% to 8%, generating leads, sales and buzz for the store.
A newsletter signup was also set, building a customer mailing list for on-going email communications.
ABOUT GIANT STEP
Giant Step (www.giantstep.ca) helps businesses get the most out of their marketing and corporate communications. By combining business strategy, experience design, and industry-leading technologies, Giant Step delivers innovative and profitable customer experiences through multiple channels including the web, print, television, radio, events and the press.
ABOUT JUST CAMERAS
Just Cameras (www.justcameras.com) is a photography retailer, offering a variety of photographic equipment, from cameras to lighting systems, as well as a variety of photo finishing and digital services.
MEDIA CONTACT:
Gil Katz
Giant Step Inc.
Telephone: 416-596-0800
Email: gil@giantstep.ca
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