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NEWS / 2006
November 23, 2006
CleanFreakPatrol.com Signs Up Over 100 Schools at Ontario Principals’ Conference
TORONTO, ON, Sheraton Centre Hotel, 'Odyssey 2006' Show – November 23, 2006 — Clean Freak Patrol Ltd. enrolled over 100 schools in the ‘Germ Elimination Contest’ at the Ontario Principals’ Council ‘Odyssey 2006’ Show (www.principals.on.ca) - this year's professional development conference for Ontario school principals and vice-principals.
Designed in collaboration with The Creative Marketing Network (www.starcmn.com) and Toronto Agency Giant Step (www.giantstep.ca), the National Contest uses an 'viral' online word-of-mouth marketing approach and encourages children to spread the word about good hygiene and proper hand washing techniques, offering fun prize incentives for participating students and their schools.
Clean Freak Patrol also introduced educators to a new school fundraising product available exclusively to schools until January 31, 2007. Participating schools have the opportunity to purchase a variety of clip-on hand sanitizing gel packs. The kid friendly gel packs feature four loveable cartoon superheroes: Combat, Missy, Karate and Princess Fairy, who together form the Clean Freak Patrol. The pleasantly scented sanitizing hand gel contains no alcohol, is gentle on hands, works without water and is safe for even sensitive skin. The special pre-retail offer comes in boxes containing 24 KIDS HAND GEL clip-ons (retail selling price $2.49 for each clip-on with up to 50% of the sale going to the participating school).
Clean Freak Patrol products will be available in most major retail stores early 2007. For more information about Clean Freak Patrol and the Fundraising Opportunities, contact Michael Morris, President at 416-332-8794 x 229 or email michael@cleanfreakpatrol.com
Spread the Word - Not the Germs! Visit www.cleanfreakpatrol.com and enter the Germ Elimination Contest today!
Photos, Videos and PSAs available upon request.
ABOUT ONTARIO PRINCIPALS' COUNCIL
The Ontario Principals’ Council (www.principals.on.ca) is the voluntary professional association representing 5,000 principals and vice-principals in Ontario’s public elementary and secondary schools. Established in 1998, OPC advocates on behalf of public education and provides professional supports to its Members.
ABOUT CLEAN FREAK PATROL LTD.
Clean Freak Patrol Ltd. (www.cleanfreakpatrol.com) is a for-profit, socially-conscious, cause-related manufacturer and marketer of health care products for the youth and adult market. A portion of all sales of the CLEAN FREAK PATROLTM brand are donated to charity.
ABOUT THE CREATIVE MARKETING NETWORK (CMN)
The Creative Marketing Network (CMN) (www.starcmn.com) is a value-added network of professionals who use CMN's STAR Planning methodology with their clients to achieve maximum results with minimum resources. Over the past 20 years CMN has been the Marketing Agency of Record for major corporations including Microsoft Canada, IBM, Apple Computer, NEC and ATI.
ABOUT GIANT STEP
Giant Step (www.giantstep.ca) helps businesses get the most out of their marketing and corporate communications. By combining business strategy, experience design, and industry-leading technologies, Giant Step delivers innovative and profitable customer experiences through multiple channels including the web, print, television, radio, events and the press.
MEDIA CONTACT:
Norman Evans
CMN - The Creative Marketing Network Inc.
416-722-5186
norman@nmbc.tv
Yaeer Katz, Interactive
CMN / Giant Step Inc.
416-596-0800
yaeer@nmbc.tv
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