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NEWS / 2006
November 27, 2006
Business Students, Junior Achievement and CleanFreakPatrol.com team up to “Spread the Word, Not the Germs”!
TORONTO, ON, November 27, 2006 — On November 6th, 2006 the Presidents of both Junior Achievement of Canada and Clean Freak Patrol came to Assumption Catholic Secondary School to speak about the new partnership formed between the two organizations and to speak to students about how they can get involved in the Germ Elimination contest being launched in Canada.
Mr. Morris, President of Clean Freak Patrol spoke to students in Mr. Robert’s Grade 10 Media Arts class and Mr. Stephen Ashworth‘s Grade 9 Business Information Technology Class about web site design, cause-related marketing, entrepreneurship and technology related careers.
Clean Freak Patrol has just released a new fun interactive website to help educate students to prevent the spread of germs at www.cleanfreakpatrol.com - designed to become an entertaining educational web portal for children, the site was developed in collaboration with The Creative Marketing Network (www.starcmn.com) and Toronto Agency Giant Step (www.giantstep.ca).
Mr. Maund, President and CEO of Junior Achievement of Canada (www.jacan.org) was also there to talk with students about opportunities for them to get involved with Junior Achievement. "We are delighted to be associated with Clean Freak Patrol because improving the prevention of health risks is good for students and therefore important to Junior Achievement" said Mr. Maund.
Students had the opportunity to ask questions, check the website, interact with the guest speakers and learn about cause-related marketing. The students’ response was very positive and students found the website both fun and educational, illustrating the benefits of being aware of having a healthy environment.
Assumption Catholic Secondary School is the first school in Canada to launch the Canada-wide ‘Germ Elimination’ Contest.
Clean Freak Patrol also introduced educators to a new school fundraising product available exclusively to schools until January 31, 2007. Participating schools have the opportunity to purchase a variety of clip-on hand sanitizing gel packs. The kid friendly gel packs feature four loveable cartoon superheroes: Combat, Missy, Karate and Princess Fairy, who together form the Clean Freak Patrol. The pleasantly scented sanitizing hand gel contains no alcohol, is gentle on hands, works without water and is safe for even sensitive skin. The special pre-retail offer comes in boxes containing 24 KIDS HAND GEL clip-ons (retail selling price $2.49 for each clip-on with up to 50% of the sale going to the participating school). While the product has not yet been released for retail sales, a portion of all proceeds will be donated to charity including Junior Achievement.
Clean Freak Patrol products will be available in most major retail stores early 2007. For more information about Clean Freak Patrol and the Fundraising Opportunities, contact Michael Morris, President at 416-332-8794 x 229 or email michael@cleanfreakpatrol.com
For photos and video from the Clean Freak Patrol school event, visit
http://cleanfreakpatrol.com/videos/cfp/video-short.php
Spread the Word - Not the Germs! Visit www.cleanfreakpatrol.com
Photos, Videos and PSAs available upon request.
ABOUT ASSUMPTION CATHOLIC SECONDARY SCHOOL
Assumption Catholic Secondary School (http://schools.hcdsb.org) is a faith-centered learning community that fosters excellence within the individual, promoting academics and citizenship through the living of Christian values.
Assumption Catholic Secondary School, together with home, church, and community, values the uniqueness of each person and is dedicated to lifelong learning, personal development, and spiritual growth.
ABOUT JUNIOR ACHIEVEMENT OF CANADA
Junior Achievement (www.jacan.org) inspires and educates young Canadians to experience free enterprise, understand business and economics, and develop entrepreneurial and leadership skills. Over 230,000 students participate in the J.A. experiences each year through school based in class and after class programs facilitated by approximately 11,000 business volunteers in over 400 communities in Canada.
ABOUT CLEAN FREAK PATROL LTD.
Clean Freak Patrol Ltd. (www.cleanfreakpatrol.com) is a for-profit, socially-conscious, cause-related manufacturer and marketer of health care products for the youth and adult market. A portion of all sales of the CLEAN FREAK PATROLTM brand are donated to charity.
ABOUT THE CREATIVE MARKETING NETWORK (CMN)
The Creative Marketing Network (CMN) (www.starcmn.com) is a value-added network of professionals who use CMN's STAR Planning methodology with their clients to achieve maximum results with minimum resources. Over the past 20 years CMN has been the Marketing Agency of Record for major corporations including Microsoft Canada, IBM, Apple Computer, NEC and ATI.
ABOUT GIANT STEP
Giant Step (www.giantstep.ca) helps businesses get the most out of their marketing and corporate communications. By combining business strategy, experience design, and industry-leading technologies, Giant Step delivers innovative and profitable customer experiences through multiple channels including the web, print, television, radio, events and the press.
MEDIA CONTACT:
Norman Evans
CMN - The Creative Marketing Network Inc.
416-722-5186
norman@nmbc.tv
Yaeer Katz, Interactive
CMN / Giant Step Inc.
416-596-0800
yaeer@nmbc.tv
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