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NEWS / 2006
September 10, 2006
The Creative Marketing Network Inc. (CMN) takes a Giant Step
TORONTO, ON, September 10, 2006 — Giant Step has been selected as the official digital marketing partner for the Creative Marketing Network (CMN) Inc.
CMN Inc. was established in 1986 as an agency with a vision of providing uniquely integrated marketing solutions to companies, primarily in the technology field. The uniqueness - CMN's S*T*A*R* methodology - an action-oriented, results driven approach to strategic marketing that has proven over the years, and with several major clients, to be a very effective tool in creating and implementing successful marketing and public relations campaigns.
“The purpose of the S*T*A*R* process is to establish our client's overall business mission and objectives; to identify the critical success factors, operational thrusts and organizational elements; and to develop the appropriate marketing budgets and action plans” says Norman Evans, President of CMN Inc. Over the past 20 years CMN has been the Marketing Agency of Record for major corporations including Microsoft Canada, IBM, Apple Computer, NEC and ATI.
The CMN has selected Giant Step Inc., a Toronto Digital Marketing Agency, as CMN’s official partner for all digital marketing, strategy and production. “After working with Giant Step on client projects over the past year, it was clear that they are the best team for our digital marketing initiatives, through interactive online productions and other digital means. Giant Step has the vision and capabilities that CMN is looking for in a digital arm”.
Over the past four years, Giant Step has been developing and executing digital marketing strategies for numerous clients, ranging from the non-profit sector, to start-up and multinational corporations. “We are very excited about this collaboration. In the coming months we will be launching a series of integrated marketing campaigns for clients in the health, education and entertainment markets, featuring highly-interactive websites.” says Gil Katz, Managing Partner of Giant Step.
ABOUT GIANT STEP
Giant Step (www.giantstep.ca) helps businesses get the most out of their marketing and corporate communications. By combining business strategy, experience design, and industry-leading technologies, Giant Step delivers innovative and profitable customer experiences through multiple channels including the web, print, television, radio, events and the press.
ABOUT THE CREATIVE MARKETING NETWORK, INC.
The Creative Marketing Network (CMN) Inc. (www.starcmn.com) is a value-added network of professionals who use CMN's STAR Planning methodology with their clients to achieve maximum results with minimum resources. Over the past 20 years CMN has been the Marketing Agency of Record for major corporations including Microsoft Canada, IBM, Apple Computer, NEC and ATI.
MEDIA CONTACT:
Gil Katz
Giant Step Inc.
Telephone: 416-596-0800
Email: gil@giantstep.ca
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