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NEWS / 2007
April 27, 2007
Non-Alcohol Hand Sanitizer Designed to Make Handwashing Fun for Kids - Available Soon Exclusively at Shoppers Drug Mart's Across Canada
TORONTO, ON, April 27, 2007 — Clean Freak Patrol Ltd. revealed two new products in the children's Health & Beauty category at the T.O Kids' Show at the Toronto Congress Centre (www.tokidsshow.com). The Clean Freak Patrol hand sanitizer gel and soap countertop pumps come in a specially designed, bright red, car shaped holders. By appealing to children and young people we hope to make hand washing fun for kids and help remind them about the importance of proper hand hygiene.
The 500ml, non-alcohol, moisturizing hand sanitizer gel countertop pump is great for places where soap and water are unavailable; places like classrooms, cafeterias, school lockers, cars, and computer desks. Our unique no alcohol formula is safe for children's gentle skin, contains moisturizing Aloe Vera, fights germs, smells great, and requires no water! With Clean Freak Patrol, kids can fight germs whenever they want and wherever they may be.
The 500ml, refillable truck shaped hand pump dispensers will be available in the coming weeks, exclusively at Shopper's Drug Mart (www.shoppersdrugmart.ca). Consumers are invited to ask for it by name - 'Clean Freak Patrol'.
Kids can check out the Clean Freak Patrol at our audio rich website www.CleanFreakPatrol.com. "We have created an online headquarters where young people and their parents can visit for child friendly information about health and the spread of germs and bacteria. Games, talking books, cartoons, colouring books, our MP3 single and music video, educational material, and our 'Germ Elimination Contest', are currently available, with more being added all the time!" says Michael Morris, President of Clean Freak Patrol. The site was designed in collaboration with The Creative Marketing Network (www.starcmn.com) and Toronto Agency Giant Step (www.giantstep.ca).
For a video of Clean Freak Patrol at the show, visit http://cleanfreakpatrol.com/videos/kidsshow
For the Clean Freak Patrol animated cartoon music video, visit http://cleanfreakpatrol.com/videos/musicvideo
Spread the Word - Not the Germs! Visit www.cleanfreakpatrol.com
ABOUT THE T.O. KIDS' SHOW
The T.O. Kids' Show (www.tokidsshow.com) is the first and best consumer show for young, growing families in the GTA with more than 150 exhibitors showcasing the best products and services for busy families - from toys companies, clothing stores, food sampling, camps, family resorts, gift ideas, fitness for the whole family. The show includes amazing stage performances along with the Sears fashion shows and exciting interactive play zones sponsored by such companies as Crayola, Family and GoodLife.
ABOUT SHOPPERS DRUG MART CORPORATION
Shoppers Drug Mart Corporation (www.shoppersdrugmart.ca) is one of the most recognized and trusted names in Canadian retailing. The Company is the licensor of full-service retail drug stores operating under the name Shoppers Drug Mart (Pharmaprix in Quebec). With more than 1,010 Shoppers Drug Mart and Pharmaprix stores operating in prime locations in every province and two territories, the Company is one of the most convenient retailers in Canada. The Company also owns and operates 60 Shoppers Home Health Care stores, making it the largest Canadian retailers of home health care products and services.
ABOUT CLEAN FREAK PATROL LTD.
Clean Freak Patrol Ltd. (www.cleanfreakpatrol.com) is a for-profit, socially-conscious, cause-related manufacturer and marketer of health care products for the youth and adult market. A portion of all sales of the CLEAN FREAK PATROLTM brand are donated to charity.
ABOUT THE CREATIVE MARKETING NETWORK (CMN)
The Creative Marketing Network (CMN) (www.starcmn.com) is a value-added network of professionals who use CMN's STAR Planning methodology with their clients to achieve maximum results with minimum resources. Over the past 20 years CMN has been the Marketing Agency of Record for major corporations including Microsoft Canada, IBM, Apple Computer, NEC and ATI.
ABOUT GIANT STEP
Giant Step (www.giantstep.ca) helps businesses get the most out of their marketing and corporate communications. By combining business strategy, experience design, and industry-leading technologies, Giant Step delivers innovative and profitable customer experiences through multiple channels including the web, print, television, radio, events and the press.
MEDIA CONTACT:
Norman Evans
CMN - The Creative Marketing Network Inc.
416-722-5186
norman@nmbc.tv
Yaeer Katz, Interactive
CMN / Giant Step Inc.
416-596-0800
yaeer@nmbc.tv
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