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NEWS / 2007
May 7, 2007
Clean Freak Patrol at 2007 Bell Walk for Kids Help Phone
TORONTO, ON, May 7, 2007 — On Sunday, May 6th, in more than 50 communities across the country, thousands of Canadians stepped out to support the Kids Help Phone in the 2007 Bell Walk for Kids Help Phone. In collaboration with The Creative Marketing Network (www.starcmn.com) and Toronto Agency Giant Step (www.giantstep.ca) the Clean Freak Patrol was there with Kids Hand Sanitizing Gel samples at major food and refreshment stops.
The new Clean Freak Patrol Kids Hand Gel sanitizers help kids keep their hands clean when there is no water around. Unlike most hand sanitizers, the products contain no alcohol and are safe for kids.
Kids Help Phone is Canada’s only free, 24 hour, anonymous and confidential phone and web counseling service for kids. Walkers collect pledges and every dollar raised helps ensure Kids Help Phone’s professional counselors can always be there with the support and hope troubled and abused kids need and deserve. The yearly Bell Walk (www.bellwalkforkidshelpphone.ca) has attracted 20,000 walkers and raised $2.7 million for the Kids Help Phone in 2006.
Spread the Word - Not the Germs! Visit www.cleanfreakpatrol.com
ABOUT KIDS HELP PHONE
Kids Help Phone (www.kidshelpphone.ca) is Canada’s only toll-free, 24-hour, bilingual and anonymous phone and web counselling, referral and information service for children and youth. Every day, professional counsellors provide immediate, caring support to young people in urban and rural communities across the country. Kids contact Kids Help Phone about every issue imaginable – from school, dating and family problems, to depression, abuse and suicide. In 2006, Kids Help Phone helped young people in need from almost 3,000 Canadian communities more than 1.5 million times through its phone and online services.
ABOUT CLEAN FREAK PATROL LTD.
Clean Freak Patrol Ltd. (www.cleanfreakpatrol.com) is a for-profit, socially-conscious, cause-related manufacturer and marketer of health care products for the youth and adult market. A portion of all sales of the CLEAN FREAK PATROLTM brand are donated to charity.
ABOUT THE CREATIVE MARKETING NETWORK (CMN)
The Creative Marketing Network (CMN) (www.starcmn.com) is a value-added network of professionals who use CMN's STAR Planning methodology with their clients to achieve maximum results with minimum resources. Over the past 20 years CMN has been the Marketing Agency of Record for major corporations including Microsoft Canada, IBM, Apple Computer, NEC and ATI.
ABOUT GIANT STEP
Giant Step (www.giantstep.ca) helps businesses get the most out of their marketing and corporate communications. By combining business strategy, experience design, and industry-leading technologies, Giant Step delivers innovative and profitable customer experiences through multiple channels including the web, print, television, radio, events and the press.
MEDIA CONTACT:
Norman Evans
CMN - The Creative Marketing Network Inc.
416-722-5186
norman@nmbc.tv
Yaeer Katz, Interactive
CMN / Giant Step Inc.
416-596-0800
yaeer@nmbc.tv
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