PRODUCTS THAT IMPROVE YOUR WEB SITE EFFECTIVENESS			WAYS TO GENERATE TRAFFIC
	Content	Community	Commerce
	Multimedia	Forums, Blogs + Wikis	Catalogs + eCommerce		Online Advertising
	Content Management	Social Networking	Customer Service		Email Marketing
	Broadband Video	User-Generated Content	Behavioral Targeting		Mobile Marketing
	RSS Feeds	Comments	Surveys / Polls		Affiliate Marketing
		Live Events	Contact Tools
		Sharing Tools

  Multimedia presentation tools

Image Galleries		World Beat Music
	What is this?
	A photo gallery - click on thumbnails to see large images, or view slideshow. We have several galleries, each with different display formats and transition effects.
	What is it good for?
	Displaying event photos, portfolios, locations, and more.

Interactive Maps		Ingle Insurance
	What is this?
	Maps that highlight key areas, zoom on demand, and link to pertinent information.
	What is it good for?
	Mapping out information in a way that is easy to navigate.

Live Site Host		Social Strategy Group
	What is this?
	A video of a real person "hosting the show" that is your web site. A 'green-screened' recording can be placed anywhere on the site.
	What is it good for?
	Getting attention - people listen when someone is looking at them and talking.

Animated Host		Yuzoz - Space Keno
	What is this?
	An animated character that acts as the "host" for your site, introducing pages to visitors. The characters, scripts, and voices are customized. An artificial-intelligent (AI) engine can also allow useful replies to customer requests.
	What is it good for?
	Introducing pages, customer service, and getting attention.

  Content Management Systems (CMS)

Easy Updating		TheBubble.ca
	What is this?
	A simple way to update the content of your web pages using a tool similar to MS Word that works Online.
	What is it good for?
	Easily update your web pages - good for Online magazines and directories.

  Broadband Video

Video Channels		AT&T Rock the Vote
	What is this?
	A system that allows you to upload videos to a web page - visitors can play and rate the videos using the "star system".
	What is it good for?
	Running an Web TV station, presenting "webisodes" and engaging audiences.

  RSS Feeds

RSS Reader		AT&T Rock the Vote
	What is this?
	A tool that allows you to assign, lista nd display RSS news feeds. Thes are lists of links to the latest news items from popular sources.
	What is it good for?
	This keeps visitors on your web site for a long time, and brings them back frequently to check the latest news.

  Forums, Blogs + Wikis

Discussion Forums		Toronto Talks
	What is this?
	Forums are public "post boards", where visitors can start a topic of discussion ("a thread") and write a note to the group. Others respond and intermittent conversations go on from there. Popular forums have many "posts".
	What is it good for?
	Discussing a topic with many people - perfect for customer feedback.

Multimedia Blogs		Women's Art Centre
	What is this?
	Blogs are simply "Multimedia Online Journals" - publishing tools make it easy to post text, images, videos, sounds and other content on a log basis. Every new entry display after the last one and date-stamped.
	What is it good for?
	Running a public or private journal about any topic you want.

Wikis		Ingle Insurance
	What is this?
	A Wiki is a web page that any visitor can edit if they want to. Naturally the page constantly changes as multiple people update it, but all updtes are saved and the Wiki Administrator can revert to any version when required.
	What is it good for?
	Aggregating many people's knowledge into a shared document. A famous example is Wikipedia, the Online Encyclopedia.

  Social Networking

Social Networks		AT&T Rock the Vote
	What is this?
	Social Networking packages that can be installed on your web site, providing you with most of the same functionalities of popular sites like Facebook or MySpace - visitors can sign in, set up a profile, upload content, make friends, chat and share links to content.
	What is it good for?
	If your business depends on your audience - having your own social network will help you retain and grow your audience base.

  User-Generated Content

Drawing Gallery		Clean Freak Patrol
	What is this?
	Invite your site visitors to draw a picture and post it to a public gallery - then people can vote on the best picture and the winner gets a sponsored gift.
	What is it good for?
	Contests, or whenever you to want people to create personal content and tell everybody about it.

  Comments

Commenting		THE DISH
	What is this?
	Ability to enter a comment next to articles (or image, video) on your site (" a Wall Post")
	What is it good for?
	Allowing people to respond to content will result in more participation on your site - people will bring friends to see the comments, they'll respond, and your site will become more popular.

  Live Events

Live Events		Yoozur - Rock the Vote
	What is this?
	Invite your audience to watch a live panel discussion featuring videos of remote panelists. Your audience asks questions by typing instant messages for the panelists.
	What is it good for?
	Live events create a buzz, especially with celebrity panelists.

  Sharing Tools

ShareThis		Giant Step
	What is this?	Take a look at the top of this page - and Share with a friend :)
	Add the "ShareThis" button to every web page you want to make popular. The button allows visitors to easily email friends a link to your web page. They can also easily post a link to your page right on their own personal social networking pages including Facebook, MySpace, and many others. Posting a link on their personal social pages automatically notifies all of their friends with the link (this can easily spread mesasges to many people fast).
	What is it good for?
	This is the easiest way to enable site visitors to spread the word about your page "virally" over the Internet.

  Catalogs + eCommerce

Product Catalog		DiBOSS LCD-TV
	What is this?
	Upload your products, prices, colours and other information and it will be displayed on your website.
	What is it good for?
	Selling products Online.

  Customer Service

Live Help
	What is this?
	Customers enter their name and email address to start a live chat session with a customer service representative. Conversations can be in text, sound or video, and can also be recorded and archved automatically.
	What is it good for?
	Customers love teh ability to speark with a service representative Online.

  Behavioral Targeting

Recommend It
	What is this?
	The system tracks web visitors' activity on the site and suggests them products and services similar to the ones they demonstrated interest in.
	What is it good for?
	This automatic "recommendation engine" helps generate more sales.

  Surveys / Polls

Surveys + Polls		Toronto Talks
	What is this?
	Easily set up surveys and polls for your sitevisitors to complete.
	What is it good for?
	Market research and sales lead generation.

  Contact Tools

Got a Question?		Just Cameras
	What is this?
	To get more responses Online, make sure every page has a box that says "Got a Question? we know [topic], ask and we'll get back to you right away". Include a simple entry form for an email address and message.
	What is it good for?
	From our experience, adding this box will generate many more sales leads than a web page without it.

  Online Advertising

Advergames		Clean Freak Patrol
	What is this?
	Online games that advertise products. Games can be included within banner ads or placed on the web page. We have many classic game templates that can be adapted for brands.
	What is it good for?
	Enagage your site visitors with light fun, entertaining brand experiences.

  Email Marketing

Email Campaigns		Clean Freak Patrol
	What is this?
	Send bulk email newsletters, announcements and promotions to your segmented audience database. We use several programs and suppliers for this.
	What is it good for?
	Email is a great way to keep in constant contact with your customers and generate sales.

  Mobile Marketing

Txt Messaging		AT&T Rock the Vote
	What is this?
	Invite cutomers to sign up for Mobile promotions, and then send txt, sms, or mms messages to their phone with calls for action (for example "Today is election day - remember to vote!").
	What is it good for?
	Mobile txt messaging has been proven to be the most effective way to reach the younger demographics with sales messages that result in action and sales.

  Affiliate Marketing

Affiliate Tools
	What is this?
	Tools that allow you to manage a large network of affiliate web sites who resell your products on their web sites.
	What is it good for?
	Helps grow your affiliate network, maximize revenues and profits.