Gogo's Crazy Bones
Global Web Presence + Online Community
CLIENT: PPI Worldwide / Magic Box Int.
LAUNCHED: OCT 2009
'Outstanding Achievement' winner in the 2009 Interactive Media Awards
Millions of visits in the first 10 months
10 Minutes average time spent per visit
100,000+ user-generated content posts
Highlights
- #1 best-selling collectible toy in the UK, Australia, etc.
- Distributed in US/Canada by Irwin Toy, in Brazil by Panini
- Designed the global web presence, replacing local sites
- Strategy and implementation (Web and Social Media)
- Created an Online Community for Kids around the brand
- Personal pages, avatars, personal collection tracking
- Created 5 branded casual games - design and development
- 'Gogo's Champion' contest - top scores win prizes
- 'Gogo's Director' - a creativity competition for views / votes
[ kids post Gogo's videos, photos, comics, and more ]
- Custom CMS and UGC moderation system
- High web traffic and conversion rates
- A lot of user-generated content (UGC)
- TV series currently in development with Breakthrough Films
- Nintendo Wii and DS video games also in development
Giant Step and Inter-Canel Ltd. worked with PPI Worldwide / Magic Box to create gogoscrazybones.com
> BBC News report UK retailers selling out Gogo's Crazy Bones
> We created custom branded downloads: desktop wallpapers,
screensavers, calendar / colouring pages, and mobile wallpapers
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