Gogo's Crazy Bones
Global Web Presence + Online Community

CLIENT: PPI Worldwide / Magic Box Int.
LAUNCHED: OCT 2009
'Outstanding Achievement' winner in the 2009 Interactive Media Awards


Millions of visits  in the first 10 months

10 Minutes  average time spent per visit

100,000+ user-generated content posts


Highlights

  • #1 best-selling collectible toy in the UK, Australia, etc.
  • Distributed in US/Canada by Irwin Toy, in Brazil by Panini
  • Designed the global web presence, replacing local sites
  • Strategy and implementation (Web and Social Media)
  • Created an Online Community for Kids around the brand
  • Personal pages, avatars, personal collection tracking
  • Created 5 branded casual games - design and development
  • 'Gogo's Champion' contest - top scores win prizes
  • 'Gogo's Director' - a creativity competition for views / votes
    [ kids post Gogo's videos, photos, comics, and more ]
  • Custom CMS and UGC moderation system

  • High web traffic and conversion rates
  • A lot of user-generated content (UGC)
  • TV series currently in development with Breakthrough Films
  • Nintendo Wii and DS video games also in development

Giant Step and Inter-Canel Ltd. worked with PPI Worldwide / Magic Box to create gogoscrazybones.com

> BBC News report UK retailers selling out Gogo's Crazy Bones

> We created custom branded downloads: desktop wallpapers,
screensavers, calendar / colouring pages, and mobile wallpapers
















   
URL:  www.gogoscrazybones.com

























 
More Gogo's Press [ not made by Giant Step ] 


 





> Gogo's special Series 2 in Brazil (only for reference - not made by Giant Step)


> Ancient Gogo's Ad from the 1990's (only for reference - not made by Giant Step)


Kids wait outside supermarket C1000 in Holland because they give away Gogo's to shoppers. The kids ask shoppers for their Gogo's in case the shopper doesn't want their free Gogo's.. watch the media converage in de Gelderlander >

  > What are Gogo's Crazy Bones? Intro (only for reference - not made by Giant Step)

> Series 1 TV Ads in US/Canada (only for reference - not made by Giant Step)


> Gogo's Series 3 TV Ads in the UK (only for reference - not made by Giant Step)


> Gogo's Series 4 TV Ads in the UK (only for reference - not made by Giant Step)


> Gogo's Special Series TV Ads in Holland (only for reference - not made by Giant Step)


> More TV Ads from Holland (only for reference - not made by Giant Step)