Giant Step Inc. - Marketing + Communications

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Gogo's Crazy Bones - gogoscrazybones.com
[ PPI Worldwide & Magic Box Int. ]

Global Web Presence and Branded Online Community for Kids

Gogo's Crazy Bones / PPI Worldwide / Magic Box Int. / Inter-Canel

Highlights

#1 best-selling collectible toy in the UK, Australia, etc.
Distributed in US/Canada by Irwin Toy, in Brazil by Pannini
Designed the global web presence, replacing local sites
Strategy and implementation (Web and Social Media)
Created an Online Community for Kids around the brand
Personal pages, avatars, personal collection tracking
Created branded casual games - design and development
Gogo's Champion contest - top scores win prizes
Gogo's Director - a creativity competition for views / votes
[ kids post Gogo's videos, photos, comics, and more ]
Custom CMS and UGC moderation system

High web traffic and conversion rates
A lot of user-generated content (UGC)

Giant Step and Inter-Canel Ltd. worked with PPI / Magic Box to create gogoscrazybones.com

> BBC News report UK retailers selling out Gogo's Crazy Bones

> We created custom branded downloads: desktop wallpapers,
screensavers, calendar / colouring pages, and mobile wallpapers

> What are Gogo's Crazy Bones? Intro (only for reference - not made by Giant Step)

> Gogo's Series 1 TV Ads in US/Canada (only for reference - not made by Giant Step)

> Gogo's Series 3 TV Ads in the UK (only for reference - not made by Giant Step)

> Gogo's Series 4 TV Ads in the UK (only for reference - not made by Giant Step)

> Gogo's Special Series TV Ads in Holland (only for reference - not made by Giant Step)

> More TV Ads from Holland (only for reference - not made by Giant Step)

> Gogo's special Series 2 in Brazil (only for reference - not made by Giant Step)

> Ancient Gogo's Ad from the 1990's (only for reference - not made by Giant Step)

Kids wait outside supermarket C1000 in Holland because they give away Gogo's to shoppers. The kids ask shoppers for their Gogo's in case the shopper doesn't want their free Gogo's.. watch the media converage in de Gelderlander >

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